Jay Soule, aka Chippewar brings a sense of humour and wit to his pop culture paintings. His Indigenized movie posters suggest an alternate reality where white settlers do not dominate pop culture. They’re loaded with Indigenous in-jokes, using hot neon colours in soft airbrush strokes.
Chippewar came to prominence in 2018 when Soule rented a Toronto billboard at the intersection of Spadina and Richmond. Soule used the billboard to dispel some of the racist myths used to derail decolonial conversations about justice.
Soule’s pop culture oriented art is directed at Indigenous youth, tomorrow’s leaders on Turtle Island. Letting young people see themselves in art is a crucial step of reclamation in the long struggle for self-determination.
Seeing Red by Chippewar will be in exhibition at Museum London from April 20, 2024 to January 12, 2025.

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